Status Quo

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The Status Quo (or Stable Context) is the shared, common knowledge that the writer and the audience share about a subject. This is just a way to get the audience on the same page as the writer.

For instance, if the topic is how the online social video website YouTube has changed how people use the web, the Status Quo may be something like:
      Since YouTube came online and made it possible for regular people to create and share video content
      on the World Wide Web, the face of the Internet has rapidly changed.
Or take the debate about how much Neanderthal DNA exists in modern human DNA:
      Advances in genome technology has allowed science to map the human DNA, and they are now mapping one of our closest
      ancestors, the Neanderthal.

A Status Quo should not introduce the problem, but just introduce the context where your problem exists.


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